What We've Done

Born to Rock

Hailed as Europe’s biggest guitar exhibition, “Born To Rock,” took place at Harrods and displayed over 50 rare and extremely valuable guitars including “The Frying Pan” – the world’s first electric guitar.

The centre piece and inspiration for this event was the "RockCouture™" collection: over 150 guitars personally customised by the biggest names in fashion, music and design, including Bono, Nick Rhodes, Sir Peter Blake, Lord Richard Rogers, David LaChapelle, Jennifer Lopez and many more.

Following the exhibition the RockCouture guitars were auctioned for charities nominated by participating creators.